.brand-principles{position:relative;padding:50px max(6vw,24px) 110px;scroll-margin-top:32px;--principle-muted:#a6b4ba;--principle-orange:#ff641e}
.principles-inner{max-width:1200px;margin:0 auto}
.principles-heading{text-align:center}
.principles-heading .story-kicker{margin-bottom:20px}
.principles-title{margin:0;font-size:clamp(36px,4.4vw,64px);font-weight:500;line-height:1.08;letter-spacing:-.06em;text-wrap:balance}
.principles-title span{display:block}
.principles-stage{position:relative;height:clamp(460px,62svh,590px);margin-top:16px;margin-bottom:150px;--principles-overscan:150px;isolation:isolate}
.principles-model{position:absolute;inset:0 0 calc(-1 * var(--principles-overscan));touch-action:pan-y}
.principles-model canvas{display:block;width:100%;height:100%;opacity:0;transition:opacity .35s}
.principles-model[data-state="ready"] canvas{opacity:1}
.principles-fallback{position:absolute;inset:0;width:100%;height:calc(100% - var(--principles-overscan));object-fit:contain;pointer-events:none;transition:opacity .3s}
.principles-model[data-state="ready"] .principles-fallback{opacity:0}
.principles-hotspots{position:absolute;inset:0;z-index:2;pointer-events:none}
.principles-hotspot{position:absolute;left:55%;top:32%;display:grid;place-items:center;width:44px;height:44px;padding:0;border:0;border-radius:50%;background:none;color:#fff;transform:translate(-50%,-50%);cursor:pointer;pointer-events:auto;touch-action:manipulation;-webkit-tap-highlight-color:transparent}
.principles-hotspot[data-choice="creativity"]{left:45%;color:var(--principle-orange)}
.hotspot-ring{position:relative;display:grid;place-items:center;width:22px;height:22px;border:1px solid currentColor;border-radius:50%;background:#102128dd;box-shadow:0 0 0 4px #10212833;pointer-events:none}
.hotspot-ring::after{content:'';width:5px;height:5px;background:currentColor;border-radius:50%}
.hotspot-ring::before{content:'';position:absolute;inset:-1px;border:1px solid currentColor;border-radius:50%;animation:principle-beacon 2.1s ease-out infinite;pointer-events:none}
.principles-hotspot[data-choice="creativity"] .hotspot-ring::before{animation-delay:.45s}
.principles-hotspot:hover .hotspot-ring,.principles-hotspot:focus-visible .hotspot-ring{background:#102128;border-width:2px}
@keyframes principle-beacon{0%{transform:scale(1);opacity:.75}85%,100%{transform:scale(2);opacity:0}}
.principle-copy{position:absolute;left:53%;right:2%;top:50%;transform:translate(22px,-50%);opacity:0;visibility:hidden;pointer-events:none;transition:opacity .25s,transform .5s cubic-bezier(.22,1,.36,1),visibility 0s .25s}
.brand-principles[data-active="precision"] [data-copy="precision"],.brand-principles[data-active="creativity"] [data-copy="creativity"]{opacity:1;visibility:visible;transform:translate(0,-50%);transition:opacity .45s .17s,transform .65s .12s,visibility 0s;pointer-events:auto}
.principle-label{display:flex;align-items:center;gap:10px;margin:0 0 21px;font:11px/1.5 Arial,Helvetica,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:var(--principle-muted)}
.principle-label::before{content:'';width:6px;height:6px;background:#fff}
[data-copy="creativity"] .principle-label::before{background:var(--principle-orange);border-radius:50%}
.principle-copy h3{margin:0 0 25px;font-size:clamp(28px,3.25vw,43px);font-weight:500;line-height:1.12;letter-spacing:-.05em;text-wrap:balance}
.principle-copy p:not(.principle-label){margin:0;max-width:44ch;font-size:clamp(15px,1.3vw,17px);line-height:1.65;letter-spacing:-.018em;color:var(--principle-muted);text-wrap:pretty}
.principle-copy p+p:not(.principle-label){margin-top:15px}
.principle-copy strong{color:#fff;font-weight:400}
.principles-controls{position:relative;display:flex;justify-content:center;align-items:center;gap:28px;width:fit-content;max-width:100%;margin:0 auto;border-top:1px solid #ffffff20;padding-top:12px}
.principles-choice,.principles-reset{appearance:none;border:0;background:none;color:var(--principle-muted);font:13px/1.4 Arial,Helvetica,sans-serif;letter-spacing:.02em;cursor:pointer;min-height:44px;padding:8px 4px;display:inline-flex;align-items:center;gap:10px;transition:color .2s}
.principles-choice::before{content:'';width:7px;height:7px;background:#fff;opacity:.5;transition:opacity .2s,transform .25s}
.principles-choice[data-choice="creativity"]::before{background:var(--principle-orange);border-radius:50%}
.principles-choice[aria-pressed="true"],.principles-choice:hover,.principles-choice:focus-visible,.principles-reset:hover{color:#fff}
.principles-choice[aria-pressed="true"]::before{opacity:1;transform:scale(1.2)}
.principles-reset{position:absolute;left:calc(100% + 26px);white-space:nowrap;font-size:12px;opacity:0;visibility:hidden;transition:opacity .2s,visibility 0s .2s}
.brand-principles:not([data-active="none"]) .principles-reset{opacity:1;visibility:visible;transition:opacity .3s .2s,visibility 0s}
.principles-model[data-hover]{cursor:pointer}
.brand-principles[data-renderer="fallback"]:not([data-active="none"]) .principles-fallback{opacity:.07}
@media(max-width:700px){
  .brand-principles{padding:36px 20px 80px}
  .principles-heading .story-kicker{font-size:10px;margin-bottom:20px}
  .principles-title{font-size:clamp(35px,7.2vw,48px)}
  .principles-stage{height:520px;min-height:0;margin-top:10px;margin-bottom:0;--principles-overscan:0px}
  .principle-copy{left:42%;right:0;transform:translate(12px,-50%)}
  .principle-label{font-size:9px;letter-spacing:.10em;gap:7px;margin-bottom:17px}
  .principle-label::before{width:5px;height:5px}
  .principle-copy h3{font-size:clamp(25px,5.7vw,34px);line-height:1.12;letter-spacing:-.05em;margin-bottom:20px;text-wrap:pretty}
  .principle-copy p:not(.principle-label){font-size:14px;line-height:1.6;letter-spacing:-.02em}
  .principle-copy p+p:not(.principle-label){margin-top:12px}
  .principles-controls{gap:20px;padding-top:8px}
  .principles-choice{font-size:12px;gap:8px}
  .principles-reset{position:static;font-size:11px;visibility:visible;opacity:.45;pointer-events:none}
  .brand-principles:not([data-active="none"]) .principles-reset{pointer-events:auto;opacity:1}
}
@media(max-width:380px){.principles-stage{height:580px}.principle-copy{left:40%}.principle-copy h3{font-size:24px}.principles-controls{gap:13px}}
@media(prefers-reduced-motion:reduce){.brand-principles *{transition:none!important}.hotspot-ring::before{animation:none;opacity:.5;transform:scale(1.4)}}